El reto Jason Bourne (Jason Bourne Challenge)

Jason Bourne Challenge

196%

EXTRA VIEWING TIME

71%

ENGAGEMENT

10,3

INTERACTIONS PER USER

57%

CTR

Universal Pictures International Spain decided to bet on the Interactive Video for the distribution of their film Jason Bourne. It was a challenge against the clock in which the audience had to test their reflexes as Jason Bourne does in every film. To achieve the challenge you have to catch all the letters appearing during the movie trailer to form the name of “Jason Bourne”.

Used Interactivities

Credits

RELEASE DATE:

July 2016

ADVERTISER:

Jason Bourne

AGENCY:

Universal Pictures International Spain

PRODUCTION COMPANY:

Universal Pictures International Spain

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