This interactive trailer consist of spotting and catching the five characters of “Zootrópolis” (Zootopia) appearing on the video. When the user clicks on any of them, a card with extra information about the character is unblocked, and they score a point. The user has to find the five hidden characters, and, to do that, they are able to restart the video from the beginning without it affecting their score.
This campaign’s main goal was Lead Generation, inside the segment of Marketing. To get more leads, AOL decided to captivate the audience with an Interactive Video Game (Find it type), an Interactive Video solution that allows users to play, have fun and be rewarded, in this case with a raffle for merchandising of the movie.