The agency Barfutura has created an Interactive Video for the digital marketing campaign of the spanish movie Tadeo Jones 2: El secreto del Rey Midas. They added a game to the original linear trailer of the movie, creating a new more attractive experience for the audience and, besides, they offer a reward after finishing the game: the chance to participate in the raffle of an amazing gift. To play the game, users choose one of the three mummies and then click on it each time it appears on the trailer. However, if they want to participate in the raffle they will need to get to the end with the best score, in order to encourage the repeats of the content.
This project’s main goal was, inside the segment of marketing, Lead Generation. To achieve this an Interactive Video Game (The shooter type) was used, a solution belonging to the Interactive Video family that allows the audience to catch certain elements on screen. At the end of the video, users are able to insert their email addresses and receive a reward.
Tadeo Jones 2