Mark vs. AVON

Mark vs. AVON

1,7k

VIEWS

6’52”

TIME SPENT

44%

ENGAGEMENT

AVON released their new brand “Mark”, in order to promote it and so their clients could know which brand is better for them, they created an Interactive Video along with the agency Shooting Arts. Together they made an Interactive Video Quiz which will allow you to find out if your personality is closer to AVON or to Mark products line.

This project’s main goal was, inside the segment of marketing, Branding. To achieve this an Interactive Video Quiz (Personality quiz type) was used, a solution belonging to the Interactive Video family that allows the audience to answer questions inside the video in order to find out more about theirselves or to prove their knowledge, creating a closer relationship between the brand and the user facilitating the conversion.

Solution used

Credits

RELEASE DATE:

March 2017

ADVERTISER:

AVON

AGENCY:

Shooting Arts

PRODUCER:

Shooting Arts

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