Hawkers

Hawkers

In this demo, created for the sunglasses brand Hawkers, the user can change the character’s Hawkers sunglasses model and colour by clicking on any part of the screen. It’s also possible to buy any model appearing on screen when you click on the CTA, as you will be led you to the purchase page.

This campaign’s main goal was Lead Generation, in the Marketing segment. To drive traffic to the ecommerce, we decided to create an Interactive Video Lead (CTA type), an Interactive Video solution that allows users to learn more about a product by visiting the product page in the ecommerce site.

Format used

Credits

RELEASE DATES:

February 2016

ADVERTISER:

Hawkers

AGENCY:

Hawkers

PRODUCTION COMPANY:

Hawkers

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