El sabor que nos une

El sabor que nos une (Culinary cultures)

150%

EXTRA VIEWING TIME

70%

ENGAGEMENT

17

INTERACTIONS PER USER

68%

COMPLETED VISITS

Cárnicas Serrano presents an interactive advertisement in which the audience can change between four characters from different nationalities. We get to know them through their recipes and we find out how the Culinary Culture brings us together with the taste of Cárnicas Serrano’s products, used in all the recipes shown in the spot.

The main goal of this campaign was Branding inside the segment of Marketing. To do that, Esteve Durba picked an Interactive Video instead of a linear one. The Multivideo interactivity let them create a story with different scenes runing in parallel. They employed the Interactive Video solution Interactive Video Story, which allows users to choose how they want to watch the story.

Solution used

Credits

RELEASE DATE:

May 2016

ADVERTISER:

Cárnicas Serrano

AGENCY:

Esteve Durbá

PRODUCER:

Enric Pérez Estudio

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