Zootrópolis (Zootopia)

Zootopia

400%

VIEWING TIME

60%

ENGAGEMENT

12,5

INTERACTIONS PER USER

5%

CTR

This interactive trailer consist of catching the five characters of Zootopia appearing on it. When the user click on any one of them a card with extra information about it is unblocked. One point will be counted on the counter. The user has to find the five hidden characters, to do that he is able to repeat from the beginning without losing his points.

Used Interactivities

Credits

RELEASE DATE:

February 2016

ADVERTISER:

Zootopia

AGENCY:

AOL Spain

PRODUCTION COMPANY:

Disney

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